The development of the Lufthansa brand
Publication about the development of the brand
This little booklet serves as an insight into the brand development of the “German Lufthansa” It displays the remarkable story of Lufthansa’s history, from the very beginning until today. A detailed view on redesign processes throughout the years, as for instance Otl Aicher’s work for Lufthansa in the 1970’s or Frog Design’s in the 1990’s, as well as current developments.
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